An expert is defined as “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” Content is defined as “both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.” This workshop will use both definitions to create a strategy to teach how to transform your expertise into different types of content to increase your authority.
- What is content?
- The components of content strategy
- Auditing your content
- Creating the content
- Sharing your content