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Creating Content to Build Your Expertise

  • Castle Pines Chamber of Commerce 562 East Castle Pines Parkway C-1 Castle Pines, CO 80108 United States (map)

An expert is defined as “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” Content is defined as “both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.” This workshop will use both definitions to create a strategy to teach how to transform your expertise into different types of content to increase your authority.

Topics include:

  1. What is content?
  2. The components of content strategy
  3. Auditing your content
  4. Creating the content
  5. Sharing your content

WHEN: Thursday,  June 22, 2017

TIME: 8:00 AM - 9:30AM

WHERE: Castle Pines Chamber of Commerce

Register here: http://bit.ly/TPI_SocThur_Content

Later Event: July 27
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