Outsourcing for Business Success
Nov
16
8:00 AM08:00

Outsourcing for Business Success

  • Castle Pines Chamber of Commerce (map)
  • Google Calendar ICS

"Ask for help not because you're weak, but because you want to remain strong" (Les Brown). Outsourcing is a sign of strength. An individual cannot manage all of the various tasks required to run a business, this is where smart outsourcing comes in especially when it comes to managing social media.

Topics for this workshop:

  1. What is Outsourcing?
  2. What can you Outsource?
  3. Why do you need to Outsource?
  4. Pros and Cons of Outsourcing
  5. Where to Find Outsourcing Resources

WHEN: Thursday, November 16, 2017

TIME: 8:00AM – 9:30AM

WHERE: Castle Pines Chamber of Commerce

Register here: http://bit.ly/TPI_SocThur_Outsourcing

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Using LinkedIn for Lead Generation
Oct
26
8:00 AM08:00

Using LinkedIn for Lead Generation

  • Castle Pines Chamber of Commerce (map)
  • Google Calendar ICS

Oktopost states, “LinkedIn dominates lead gen with more than 80% of B2B leads generated through social media coming from them.” LinkedIn has more than 500 million members in over 200 countries. LinkedIn is a powerful lead generation tool.

Topics for this workshop:

  1. What is lead generation?
  2. Why is lead generation important?
  3. How to use LinkedIn for lead generation?
    1. Optimized Profile
    2. Value Added Updates
    3. Group Engagement
    4. LinkedIn Publishing
    5. Connections
    6. Advanced Searching

WHEN: Thursday, October 26, 2017

TIME: 8:00AM – 9:30AM

WHERE: Castle Pines Chamber of Commerce

Register here: http://bit.ly/TPI_SocThur_LinkedIn

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How to Create a Social Media Policy for Your Business
Sep
28
8:00 AM08:00

How to Create a Social Media Policy for Your Business

  • Castle Pines Chamber of Commerce (map)
  • Google Calendar ICS

Whatis defines a social media policy, “(also called a social networking policy)  is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person.” Whether you’re a solopreneur or small to large business, it is important to create a social media policy. It is a protection for you, your employees and your organization.

Topics for this workshop:

  1. What is a social media policy?
  2. Why a business needs a social media policy?
  3. How to create a social media policy?

WHEN: Thursday, September 28, 2017

TIME: 8:00AM – 9:30AM

WHERE: Castle Pines Chamber of Commerce

Register here: http://bit.ly/TPI_SocThur_SMPolicy

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How to Manage Your Social Media
Aug
24
8:00 AM08:00

How to Manage Your Social Media

Social Media does not have to be stressful, overwhelming, or take an enormous amount of time, not when there are a plethora of tools that can help in the management of multiple social networks. Social media management is using a centralized tool to post, engage, and measure an individual’s or organization’s social media networks.

Topics for this workshop:

  1. What is Social Media Management?
  2. Why is Social Media Management Important?
  3. What are the Tools for Social Media Management?
  4. What are the Metrics to Measure?
  5. How to set up Hootsuite to Manage Your Social Media?

WHEN: Thursday, August 24, 2017

TIME: 8:00AM – 9:30AM

WHERE: Castle Pines Chamber of Commerce

Register here: http://bit.ly/TPI_SocThur_SocMedMgmt

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Social Media and Your Privacy
Jul
27
8:00 AM08:00

Social Media and Your Privacy

“Privacy settings are only meant to protect you from other members of the social network, but they do not shield your data from the owners of the service. Essentially you are giving all your data over to the owners and trusting them with it” (SecurityInABox.com, n.d.). To improve your online security and privacy it is important to know what you can control both online and offline.

Topics for this workshop:

  1. Social Media and Your Privacy
  2. Personal View of Connecting to the Internet and Social Network
  3. Know What You Can Control
  4. Steps You Can Take
  5. Useful Sites, Guides and Tools
  6. Review of the top Social Networks

When: Thursday, July 27, 2017

Time: 8:00am - 9:30am

Where: Castle Pines Chamber of Commerce

Register here: http://bit.ly/TPI_SocThur_Privacy

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Creating Content to Build Your Expertise
Jun
22
8:00 AM08:00

Creating Content to Build Your Expertise

An expert is defined as “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” Content is defined as “both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.” This workshop will use both definitions to create a strategy to teach how to transform your expertise into different types of content to increase your authority.

Topics include:

  1. What is content?
  2. The components of content strategy
  3. Auditing your content
  4. Creating the content
  5. Sharing your content

WHEN: Thursday,  June 22, 2017

TIME: 8:00 AM - 9:30AM

WHERE: Castle Pines Chamber of Commerce

Register here: http://bit.ly/TPI_SocThur_Content

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