Selecting Social Media Tools to Increase Engagement
Apr
16
10:00 AM10:00

Selecting Social Media Tools to Increase Engagement

In 2018 digital advertising surpassed television ad revenue for the first time. And what this means to businesses and that their customers are online and want to engage. In this workshop participants will learn about some different tools that can help increase engagement.

  • SocialDrift and PopSocial to grow and engage your Instagram followers

  • Animoto and Adobe Spark to create eye-catching videos

  • IFTTT and Zapier for automated engagement

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How to Manage Social Media Without Losing Your Time or Mind
May
21
10:00 AM10:00

How to Manage Social Media Without Losing Your Time or Mind

When you don’t know what you don’t know everything can be overwhelming. In this workshop participants will learn about the daily, weekly, monthly, quarterly, and yearly tasks to manage a successful social media presence.

  • Learn what the daily, weekly, monthly, quarterly, and yearly tasks required to run social media

  • Learn what tools to use to help manage these tasks

  • Learn simple strategies and systems that are easily repeatable and scalable

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Developing a Repeatable Facebook Ad Template
Sep
17
10:00 AM10:00

Developing a Repeatable Facebook Ad Template

  • Castle Rock Chamber of Commerce (map)
  • Google Calendar ICS

Facebook ads can be overwhelming, but they don’t have too. In this workshop participants will learn how to create a repeatable Facebook ad template.

  • What are the components of a successful Facebook ad?

  • What tools can you use to help create the components of a successful Facebook ad?

  • Where can you go for inspiration?

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How to use Facebook and Video
Oct
15
10:00 AM10:00

How to use Facebook and Video

  • Castle Rock Chamber of Commerce (map)
  • Google Calendar ICS

Cisco has stated that 2019 will be the year of video for 80% of all data on the Internet will be video. In this workshop participants will learn how to use Facebook effectively.

  • What types of video can you use on Facebook?

  • What types of videos trend the best?

  • Using Facebook versus YouTube

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Start Where You Are, With What You Have
Mar
19
10:00 AM10:00

Start Where You Are, With What You Have

With social media, it is better to start where you are with what you have. In this workshop participants will learn that they have more than they need to be successful with social media.

  • Learn how to perform an audit and start where you are with what you have

  • Identify your short and long-term goals and how to align your social media efforts

  • Create a social media strategy for success

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Using Instagram Stories for Increased Brand Engagement
Sep
13
9:30 AM09:30

Using Instagram Stories for Increased Brand Engagement

  • Castle Rock Chamber of Commerce (map)
  • Google Calendar ICS

Using Instagram Stories for Higher Engagement

  • Thursday, September 13, 2018
  • 9:30 AM  10:30 AM

What you will learn in this class

  • What are Instagram Stories?
  • Why are Instagram Stories important to your business?
  • How to use Instagram stories
  • Three strategies for applying Instagram Stories to your business
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7 Strategic Ways to Use Pinterest for Your Business Marketing
Jun
19
9:30 AM09:30

7 Strategic Ways to Use Pinterest for Your Business Marketing

WHAT WILL YOU LEARN?

  • Use keywords in your board titles
  • Use board descriptions to share your ideas
  • Build interest with a "tips" board
  • Build links back to your website
  • Embed pins on your blog
  • Share your pins and boards to your other
  • social media channels
  • Build your brand authority by creating
  • "expert" boards
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