How to Reuse Content - Again and Again
Nov
14
9:30 AM09:30

How to Reuse Content - Again and Again

  • Castle Rock Chamber of Commerce (map)
  • Google Calendar ICS

Creating content can be overwhelming; however, it need not be. For there are many ways to use one piece of content, but transform it into various formats.

Topics for this workshop:

  1. What is content?
  2. Why is content critical?
  3. What is the different content types?
  4. What are the most popular content types to use?
  5. How to convert one piece of content into multiple formats

WHEN: Tuesday, November 14, 2017

TIME: 9:30am – 11:00am

WHERE: Castle Rock Chamber of Commerce

Register here: http://castlerock.org/EXCELERATE-BUSINESS/

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7 Ways to Use Instagram for Customer Engagement
Oct
17
9:30 AM09:30

7 Ways to Use Instagram for Customer Engagement

Instagram has over 700 million users, with over 400 million active every day. The average user on Instagram makes $75,000 a year. Instagram is a “make sense” social network given it is owned by Facebook, and the two works well together. This workshop is for individuals and businesses who already have an Instagram Business account and want to learn more ways to use it for customer engagement.

Topics for this workshop:

  1. What does the perfect Instagram post look like?
  2. How to use hashtags for engagement
  3. Post consistently and at the right time
  4. Use quality images and video
  5. Stay current with Instagram trends
  6. Create Instagram Stories to tell your brand story
  7. Add call-to-actions to your post and cross promote

WHEN: Tuesday, October 17, 2017

TIME: 9:30am – 11:00am

WHERE: Castle Rock Chamber of Commerce

Register here: http://castlerock.org/EXCELERATE-BUSINESS/

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What is a Call-to-Action and How do you use one?
Sep
19
9:30 AM09:30

What is a Call-to-Action and How do you use one?

  • Castle Rock Chamber of Commerce (map)
  • Google Calendar ICS

BusinessDictionary.com defines a Call-to-Action as, “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on the Internet) "Click Here." A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.” Whether it is print media, radio, television and digital marketing, consumers have been trained to do something when encountering a call-to-action (CTA).

Topics for this workshop:

  1. What is CTA?
  2. Why use CTAs?
  3. What are the different types of CTAs?

WHEN: Tuesday, September 19, 2017

TIME: 9:30am – 11:00am

WHERE: Castle Rock Chamber of Commerce

Register here: http://castlerock.org/EXCELERATE-BUSINESS/

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How to Create Your First Facebook Ad
Aug
15
9:30 AM09:30

How to Create Your First Facebook Ad

According to Facebook, “Advertising on Facebook makes it easy to find the right people, capture their attention and get results.” With nearly 2 billion active users on Facebook every day, advertising on Facebook is “must do” for your social media strategy.

Topics for this workshop:

  1. Learn the different ad types
  2. Understand how to write good content
  3. Create strong visuals
  4. Select the right target audience

WHEN: Tuesday, August 15, 2017

TIME: 9:30am – 11:00am

WHERE: Castle Rock Chamber of Commerce

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How to Use Hootsuite to Manage Your Social Media
Jul
18
9:30 AM09:30

How to Use Hootsuite to Manage Your Social Media

Hootsuite is a social media management software. It allows the user to manage all of their social media networks using a single dashboard. In the words of Hootsuite, “From finding prospects to serving customers, Hootsuite helps you do more with your social media.”

Topics for this workshop:

  1. What is Hootsuite?
  2. Why use Hootsuite?
  3. How to set up Hootsuite?
  4. How to use Hootsuite for content curation?

WHEN: Tuesday, July 18, 2017

TIME: 9:30am – 11:00am

WHERE: Castle Rock Chamber of Commerce

Register here: http://castlerock.org/EXCELERATE-BUSINESS/

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3 Ways to Use LinkedIn for Lead Generation
Jun
20
9:30 AM09:30

3 Ways to Use LinkedIn for Lead Generation

With 500 million members representing 200 countries, LinkedIn is the social network for lead generation. LinkedIn is not just for finding jobs, it is for marketing, selling, publishing, and most importantly, relationship building.

Topics for this workshop:

  1. Publish on LinkedIn to Grow Your Business
  2. Listen – Add Value – Build Relationships
  3. Use Status Updates to Educate and Inform

WHEN: Tuesday, June 20, 2017

TIME: 9:30am – 11:00am

WHERE: Castle Rock Chamber of Commerce

Register here: http://castlerock.org/EXCELERATE-BUSINESS/

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